First Look at The Fall and Rise of Reggie Dinkins: NBC’s New Comedy Drops Its Trailer and Key Art

NBC is betting big on laughs this winter and the network’s first official promo for The Fall and Rise of Reggie Dinkins makes one thing clear: this is not your standard “redemption arc” sitcom. With the trailer and first-look images now out in the wild, the upcoming comedy is positioning itself as a sharp, self-aware take on fame, failure and the awkward road back to relevance.

The newly released trailer gives viewers a solid sense of the show’s comedic DNA. The Fall and Rise of Reggie Dinkins centers on a once-famous figure whose spectacular downfall is matched only by his relentless (and occasionally delusional) attempts at a comeback. The promo leans into cringe humor, industry satire and the uncomfortable moments that come with trying to rewrite your own narrative while the world keeps receipts.

Visually, the first-look images reinforce that tone. The key art presents Reggie front and center, framed in a way that screams “former star clinging to the spotlight.” There’s a glossy, almost ironic sheen to the imagery, suggesting the show knows exactly what it’s parodying: celebrity culture, comeback stories, and the entertainment industry’s short memory. NBC clearly wants viewers to laugh with the show and occasionally at it.

Scheduling-wise, the network is giving The Fall and Rise of Reggie Dinkins a high-profile introduction. The series will premiere with a special airing following an NFL playoff game on Sunday, Jan. 18 at 10 p.m. / 7p.m PT, a move that signals confidence and exposes the comedy to a massive audience that may or may not have planned to watch a new sitcom that night. After that preview, the show settles into its regular Monday slot (Monday, Feb. 23 at 8 p.m.), with episodes also streaming next day on Peacock.

From what the trailer reveals, The Fall and Rise of Reggie Dinkins looks poised to blend character-driven comedy with pointed industry jokes, the kind that play especially well for viewers who love TV about TV. It’s aiming for that sweet spot where satire meets genuine character work, ambitious, but promising.

Between the trailer drop, eye-catching key art, and a strategically timed premiere, NBC is clearly rolling out the red carpet for Reggie Dinkins’ return. Whether the comeback sticks remains to be seen, but the first look suggests this is a fall-and-rise story worth keeping an eye on. Fans of sharp network comedies and meta Hollywood humor will likely want to tune in and maybe keep Peacock bookmarked for the next-day catch-up.