FX and Hulu Unleash The Beauty Trailer: Ryan Murphy Turns Perfection Into Pure Horror

The newly released trailer for The Beauty has arrived, and it’s exactly the kind of glossy nightmare fuel you’d expect from the Murphy-verse, only shinier, meaner, and packed with famous faces. Front and center is Ashton Kutcher, stepping into prestige-TV villain mode as the face of a beauty revolution that’s way more cursed than curated.

Based on the cult-favorite comic series by Jeremy Haun and Jason A. Hurley, The Beauty imagines a world where physical perfection can be transmitted like a disease. Yes, really. The FX series leans hard into body horror, social satire, and Murphy’s favorite pastime: exposing the rot beneath aspirational lifestyles. The trailer wastes no time making that clear, cutting between impossibly beautiful people, sterile labs, and flashes of violence that suggest perfection always comes at a price.

Kutcher plays a powerful figure tied to the miracle behind this beauty epidemic, projecting charm with just enough menace to make you uneasy. Alongside him, Evan Peters and Rebecca Hall appear poised to ground the series in something resembling emotional reality before, presumably, everything goes off the rails. It’s FX, it’s Ryan Murphy, and subtlety was never invited to this party.

Visually, The Beauty looks expensive and unsettling, with a sleek aesthetic that mirrors the show’s fixation on surface-level perfection. The trailer promises a story that skewers influencer culture, wellness trends, and society’s relentless pursuit of youth, all while reveling in grotesque twists that feel tailor-made for late-night Twitter discourse. FX and Hulu clearly see this as a buzzy, conversation-starting series, and the trailer does its job by making it very hard to look away.

For FX, The Beauty continues its streak of genre-bending originals that blur the line between prestige drama and pulp horror. For Hulu, it’s another high-profile exclusive that screams “watch me first.” And for viewers? It’s shaping up to be one of the most talked-about TV experiments of the upcoming season.

With its bold premise, stacked cast, and Ryan Murphy’s signature maximalist flair, The Beauty already feels primed to divide audiences and that’s half the fun. Whether it becomes your next obsession or your favorite show to hate-watch, FX and Hulu’s The Beauty is ready to infect the pop culture bloodstream. Don’t say you weren’t warned.