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Marshals Debuts to 9.52 Million, Best Scripted Premiere Since 2018

Two men on horseback ride through a mountainous landscape, wearing casual western attire. The scene is serene and natural.

CBS didn’t just launch a new drama Sunday night, it launched a ratings juggernaut.


The series premiere of Marshals pulled in a massive 9.52 million viewers (Live+SD Panel + Big Data), making it the most-watched new scripted series premiere without a football lead-in since 2018. For context, the last time CBS pulled off something similar was with FBI, which debuted to 10.09 million viewers.


Not bad for a cowboy trading the ranch for a badge.



A Yellowstone-Sized Debut

As the first broadcast series set in the Yellowstone universe, Marshals had high expectations riding into its premiere. Clearly, audiences showed up. The Luke Grimes-led drama ranked as:

  • The #1 show of the week (9.52M viewers)

  • The #1 new series premiere of the 2025-26 broadcast season

  • The best scripted premiere without a football lead-in in seven years

  • An eye-popping 99% retention by half hour


That last stat is especially telling. Viewers didn’t just sample the show, they stayed.

Grimes reprises his role as Kayce Dutton, now joining an elite U.S. Marshals unit, blending his Navy SEAL precision with that familiar Montana edge. It’s procedural storytelling wrapped in Yellowstone DNA, and CBS clearly bet correctly on the franchise’s staying power.


CBS Owns Sunday

The network’s entire Sunday lineup flexed. 60 Minutes opened the night with 7.21 million viewers, followed by Marshals at 9.52 million, Tracker at 8.29 million (up +3% from its fall average), and Watson at 4.00 million.


CBS beat second-place ABC by a staggering +171% in total viewers and even outpaced NBC, ABC, and FOX combined by +21%. Yes, combined.


Even more impressive? Marshals, Tracker, and 60 Minutes were the top three series on television for the week.


The TV Cave Take

In a fragmented TV landscape dominated by streaming launches and shrinking live audiences, pulling nearly 10 million viewers without an NFL boost is rare air. Marshals proves that brand familiarity still matters — and that the Yellowstone universe has serious cross-network appeal.


The big question now isn’t whether Marshals is a hit. It’s whether it can sustain this momentum once the curiosity factor wears off. For now, CBS has its next tentpole and Sunday nights belong to Montana.

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