Apple TV Plus Just Got Pricier and You’re Probably Not Thrilled About It

Thinking about canceling Apple TV Plus? You’re not alone. On August 21, 2025, Apple announced a fresh price hike for its streaming service, and let’s just say it wasn’t met with standing ovations. Whether you’re here to rage-quit your subscription or figure out if it’s still worth the cash, we’ve got you covered.

We’ll break down the latest Apple TV Plus subscription increase, what it means for your wallet, and whether you should laugh, cry, or switch to another streaming service entirely.

What Is the New Apple TV Plus Price?

If you were enjoying Apple TV Plus for $9.99 a month, brace yourself. That monthly fee just jumped to $12.99. Yep, that’s a 30 percent increase. The new pricing is already in effect for new subscribers, while existing users will feel the sting after their next billing cycle. So if you were hoping to sneak by with one more month at the old rate, dream on.

Let’s put that into perspective. When Apple TV Plus launched in 2019, it was a humble $4.99 a month. Fast forward to 2025, and we’re paying nearly triple. For a service that once lured us in with Ted Lasso and… well, Ted Lasso again, this feels like a bold move.

Why Did Apple Raise the Price Again?

According to Apple, the price hike reflects their “expanded lineup of award-winning content.” Translation: they’ve dumped a boatload of money into shows you probably haven’t watched yet. With Emmy nominations and a growing roster of original series, Apple wants to remind you they’re not just the iPhone company anymore. They’re the we-make-prestige-TV company too.

There’s also the small matter of them reportedly losing around one billion dollars a year running this service. So yes, they’re asking you to chip in a little more to keep the content machine rolling.

Is It Still Worth Paying for Apple TV Plus?

That depends. If you’re addicted to The Morning Show or can’t wait for the next season of Severance, you might find the new price tolerable. But if you’re barely opening the app and still wondering why you’re paying for it, the answer might be obvious.

Here’s what to consider:

• The annual subscription is still $99 per year. That breaks down to about $8.25 a month, which is way easier to swallow.

• The Apple One bundle might be your golden ticket. For $19.95 a month, you get Apple TV Plus, Apple Music, Apple Arcade, and iCloud storage. If you’re already using two or more of those, it’s a no-brainer.

How Does This Compare to Other Streaming Services?

In the never-ending streaming wars, Apple TV Plus is still cheaper than Netflix’s standard plan and HBO Max’s premium tier. But unlike those giants, Apple’s catalog is smaller. They’re focused on quality over quantity, which sounds great until you run out of things to watch.

So if you’re a binge-watcher who needs constant content to survive, you might be better off elsewhere. But if you love a tightly curated lineup with beautiful cinematography and slow-burn storytelling, Apple TV Plus is still punching above its weight.

You Didn’t Ask For But Are Getting Anyway

Apple TV Plus increasing its price to $12.99 a month is hardly shocking, but it’s definitely irritating. In a world where every streaming service is suddenly acting like they’re made of gold, Apple has joined the club with champagne prices and a boutique content catalog.

If you’re still watching and loving what Apple TV Plus offers, lock in the annual rate or grab the Apple One bundle and save yourself a few bucks. If not, cancel it guilt free. You deserve better than auto-renew regret.

Still unsure? Bookmark this article, watch one more episode, and then decide. Just don’t forget to cancel before the price kicks in.

Like this guide? Share it with your fellow streamers and let them know what Apple’s up to. Questions or streaming drama to discuss? Drop a comment or reach out. We love a good content crisis.